Here’s a terrific article from FastPitchNews.com with some tips on how to manage and get the most value out of your social media accounts. Given that in many organizations this duty falls upon someone in operations or perhaps one of the coaches, these tips could help save you lots of time and maximize the return on your investment of time.
In the age of everything digital, managing your program’s online presence has become more important than ever. We know it can be a tedious and time consuming task and often programs rely on parent volunteers to assist meaning there can be inconsistency from year to year. However, it is crucial for communication within your program, developing and promoting your program’s brand/identity, recruitment of future players, potential media coverage, and even collegiate recruiting. Here are some do’s and don’ts of ensuring your program’s online presence is the best it can be to maximum your exposure.
1. If possible, host all your team webpages under one site.
Rather a potential new athlete, media member, or collegiate recruiter is searching for your program the easier it is to find the information they are looking for the better! And unfortunately, if they cannot find it quickly they may move on elsewhere. Often times individual teams may be left to set-up and manage a webpage for itself. If you have the resources, try to avoid this. Keeping all teams under one URL and location will do wonders for organization and the ability to find information. You do not have to be an internet wiz to do this either! There are many resources available to make this process easier.
2. Delete old pages after they are done or no longer in use!
The internet is flooded with old webpages and social media accounts of teams that are no longer together or competing. This can create mass confusion for anyone searching for a team or program. Work to ensure old accounts and pages are deleted when they are inactive. If you don’t have access to the login information anymore try reaching out to the hosting site and explaining the situation. They may be able to help! Another benefit of this, it will declutter any search results conducted for your program, helping point people more quickly to active and up to date pages.
3. Keep it up to date.
This pointer may seem obvious but it is so important to keep your websites and social media accounts up to date. Not only is it crucial for stakeholders within your program but those outside of it as well. In college recruiting, staffers sometimes must rely on the information on a team’s webpage or social media accounts to follow or reach a prospective student-athlete, especially in light of the new recruiting rules! Often times, if this information is too hard to find, inaccurate, or out of date they may very realistically move on.
A great example of this is when a prospective student-athlete briefly catches a coaches eye while out recruiting, they mark them down as a “need to see” prospect they could be interested in taking a closer look at and move along. When that coach returns from their recruiting trip and begins combing through their notes (or a staffer like a Director of Operations or Volunteer Assistant, etc. will) they notice that an e-mail for said PSA isn’t listed on the team profile or in the recruiting booklet provided by the tournament – or there could also be misspellings. That person tries to go to the team’s website to locate this information but they can’t easily find it there either. Odds are high they will simply cross that PSA off the list and continue on through the rest of the names they compiled from the weekend. Your webpages and information need to be kept up to date and accurate.
4. Only run as many sites and social media accounts as you have time for.
The more accounts there are to manage, the more time you will have to dedicate to them. Simple right? It is better to have one well run outlet versus three incomplete or spotty ones. There is also a big risk of “burn out” if one is stretched too thin between multiple different accounts which can result in sub-par coverage. Nothing says a program has to have an account on every single social media platform. Use the time you have wisely and focus on making one platform great at a time.
See all of the tips and read the entire article at FastPitchNews.com.