Spotlight On: Michael Armstrong, Grambling Football

Michael Armstrong
Director of Football Operations/Recruiting
Grambling State Football
Hometown: Stony Point, New York
Education: Chowan University
Official bio
Twitter: @CoachMike_GSU

What do the first two hours of your day look like?

The first two hours of my day usually consist of me cross checking and going over my to-do list for the day. Reading and responding to any emails I may have gotten overnight. And getting ready for our morning staff meeting.

Name one go-to resource (or two or three) that helps you with your duties.

Hudl, FrontRush, and Microsoft Office. I use all three of these on a regular daily basis.

If you could go back to your first day on the job and give yourself one piece of advice, what would it be?

It would be to enjoy the ride and soak up every moment. The seasons fly by so fast, and before you know it you are already getting ready for the next season. I would also remind myself to be ready for anything, and always have a “Plan B” up my sleeve because you never know when you may need it. Also, network every opportunity you can. And never burn any bridges. Relationships are everything in this profession.

As you look at the athletic operations field, what is one area that is growing/changing the most?

Social media/graphic design. Branding and advertising your program and university have become essential. It is also huge for recruiting. Bigger schools have created full time jobs specifically for these positions.

Best career or work advice you ever received.

My uncle always used to tell me when I first started working: “Do what you love, and love what you do”. As the years and football seasons go by, those words have become more meaningful. I am grateful to be in this profession. I have met some great coaches, administrators, and student athletes over the years that I still keep in touch with.

First event, person, or job that sparked your interest in this field of work.

I got my foot in the door coaching at the NAIA level in 2013. I had a bunch of responsibilities (Equipment, video, painting the field, and coaching a position). A few years in, I asked a coaching mentor what they thought my next career step should be. He told me that he thinks that I am really good with all the operations, and that every football program needs someone in that department. A few months later, I saw the job posting for Grambling State University. I applied and interviewed. Now I am in my third season here in this position.

Tell us a story of the most unusual, craziest, or unexpected thing that has happened during your tenure in operations and how you handled it.

Back in 2014 when I was working for Ave Maria University (NAIA) in Florida, we had to bus all over the country. One time on a Sunday the bus broke down in a Golden Corral parking lot in Alabama. I remember the whole team having to push the bus out of the parking lot so we could get it out of the way. Then we sat in Golden Corral for four hours until a replacement bus showed up. As this was happening, I remember thinking to myself…this is definitely going to be a chapter in my book when my career is all said and done.

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