Spotlight On: Carter Crutchfield, Austin Peay Football

Carter Crutchfield
Director of Operations/Recruiting Coordinator
Austin Peay Football
Hometown: Dalton, Georgia
Education: Tennessee Tech University
Official bio
Twitter: @ccrutchfield17

Best career or work advice you ever received.

Be where your feet are. If you are trying to chase bigger jobs or a bigger paycheck, you will not do a great job where you currently work. If you do a great job where you are, it will not go unnoticed. People will find you. The most successful people I know in this industry are confident in what they are doing and where they are at the present time.

First event, person, or job that sparked your interest in this field of work.

I had an awesome opportunity the Summer of 2012 to work in the Recruiting Department at the University of Tennessee. It was the summer before my senior year at Tennessee Tech. I was majoring in Marketing with no real idea on what to do after school. Being in the recruiting department definitely lit a fire in my heart to think about working in athletics. I was around great people (David Blackburn, Scott Altizer, Brandon Lawson) and received some great guidance on what it took to be successful at a high level and still treat people with respect.

If you could go back to your first day on the job and give yourself one piece of advice, what would it be?

Always treat people the right way and find ways to make people feel important. We are in the business of developing young men to be successful academically, socially, and athletically, but more importantly setting them up to be successful after their 4 years at our institution. I want people that work with, or around me to continue pursuing careers in the heights or college football because of their experience.

As you look at the athletic operations field, what is one area that is growing/changing the most?

The technological era is definitely alive and growing every day in College Athletics. From systems to communicate information (TeamWorks, ARMS, etc.) to probably the most important and quickest growing thing, graphics. Graphics are playing such a huge role in recruiting but also branding. Everyone has a Twitter, FaceBook, or Instagram (most people have all 3) and whether you like it or not, you are constantly being judged on your brand. If your graphics are clean and innovative, people will automatically associate those characteristics to your school.

Name one go-to resource (or two or three) that helps you with your duties. 

I operate primarily out of Microsoft Office. I use Excel for almost everything, it really helps me with organization. I have slowly started teaching myself how to use Photoshop to help take some work off of our graphic design team. Google Docs has been a new resource we are using as staff and it has help tremendously with relaying information that is subject to be changed or tweaked. I use ARMS frequently to communicate with our staff and players as well as submitting critical compliance forms and roster information. Being an FCS school, everyone wears many hats and I enjoy laying the foundation for the information to be relayed or find better ways to relay it the next time.


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